OnePlus is a Chinese smartphone brand founded in 2013 by Pete Lau and Carl Pei, operating under BBK Electronics alongside Oppo, Vivo, and Realme. It gained global attention with the launch of the OnePlus One in 2014—marketed as a “flagship killer” for offering high-end specs at a competitive price.

OnePlus quickly built a loyal fan base through its clean OxygenOS software, fast performance, and sleek design. Over the years, it expanded its lineup to include flagship (OnePlus series), mid-range (Nord series), and even foldable phones (OnePlus Open).

In 2025, the OnePlus 13 series introduced cutting-edge features like a Snapdragon 8 Elite chip, up to 24GB RAM, Hasselblad-tuned cameras, and ultra-fast 100W charging with a 6,000mAh silicon-carbon battery. The brand is also exploring AI integration with tools like Plus Key and Plus Mind.

While OnePlus has shifted toward premium pricing, it remains known for offering strong performance, fast charging, and a clean Android experience. It continues to innovate in both design and hardware, staying competitive in global markets like India, Europe, and the U.S.